Eery? I surely think so.

Deceased rock royalty Kurt Cobain, Joe Strummer, Joey Ramone and Sid Vicious are all being used in a new print/poster campaign across the UK for famous footwear designer, Dr. Martens.

Punk News reports that Dr. Martens said the following about the new ads: “We wanted to communicate that Dr. Martens boots are ‘made to last,’ and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots’ durability perfectly. And, as images, they feel very iconic.”

Check out Joe Strummer in his Docs to your right; to view all the associated images, hop over to Oh No They Didn’t.

MP3: The Clash – I Fought The Law