The goal of the campaign, as started by Pengiun Publishing, is to encourage readers to use their imagination in order to create their own covers to their favorite books (gimmick or brilliant? I’m unsure). Seven blank covers will be released this fall to some of Penguin’s best-selling titles. To promote the project, Penguin has enlisted musicians to design and share their stories. Here’s some quotes, via BBC.

Johnny Borrell on F. Scott Fitzgerald’s The Great Gatsby: “I was running a book on the Grand National in Tokyo and I was writing out a betting slip for everyone, and decided that my bookie’s name was going to be Gatsby. So the cover of this book is a betting slip.”

Ryan Adams on Bram Stoker’s Dracula: “I’m a huge fan of novel sleeve art and wanted to contribute…I can’t reveal my secrets but I can reveal that no garlic was harmed in the making of this cover.”

Beck on the entire campaign: “The idea is to provide something that calls for interactivity. Cover art and all the paraphernalia that comes with albums have always been important to me. I’m one of the people who needs a visual crutch for music.”

MP3: Beck – No Complaints