As we all know, with iTunes 10, Apple introduced Ping. Not only does it have a ridiculous name, but they botched the launch: hardly any artists have Ping profiles (PING!); Facebook integration was announced and then snatched away when the two companies failed to reach an agreement (PING!); if you review and rate with Ping you can’t adopt a pseudonym without breaking your iTunes store account (PING!); the service has already been plagued by spam (PING!); and apparently only items purchased on the iTunes store can be pinged or whatever (PING!). Maybe I’m wrong about that last one. Hrm, wotevs, I’m not going to let a FACT get in the way of a damned good rant.
She tells BBC: *”I felt a definite shift, it seemed to peak a lot of curiosity which luckily led back to an album and video I believe in. It just shows you the power of that kind of thing, as opposed to some preconceived marketing ploy. I was a little naive as to the impact it would have because I really didn’t have any idea it would be like that. But it did me nothing but favors because I’ve continued doing what I do, but with so many new open ears from so many more people than there were before. Once it came out and the response happened that’s when a little bit of apprehension kicked in. I thought, in a way it’s my worst nightmare to have people at the concert twiddling their thumbs waiting for the one song they recognize. But any of those fears were quickly assuaged when I realized that would only happen if I stopped dead in my tracks and didn’t do another things in my life.”*
The band recently performed a tender set at Chicago’s Apple Store, which featured brand new track, ‘Whose Authority’. Learn all about Nada Surf’s forthcoming LP, Lucky, here.
