The band exclaims: *We don’t really know how they picked us. They contacted us out of the blue about three days before we were going to play in LA. A man who said he was a representative for Apple said he wanted to see the band perform because the team was thinking of using a Chairlift song for a commercial. We put him on the guest list. We didn’t meet him or talk to him or talk to him directly. They’re really secretive. They want to keep their new campaigns top secret, so top secret that they are not even letting the band know they are going to be the song on the commercial!* Read the full piece here.
She tells BBC: *”I felt a definite shift, it seemed to peak a lot of curiosity which luckily led back to an album and video I believe in. It just shows you the power of that kind of thing, as opposed to some preconceived marketing ploy. I was a little naive as to the impact it would have because I really didn’t have any idea it would be like that. But it did me nothing but favors because I’ve continued doing what I do, but with so many new open ears from so many more people than there were before. Once it came out and the response happened that’s when a little bit of apprehension kicked in. I thought, in a way it’s my worst nightmare to have people at the concert twiddling their thumbs waiting for the one song they recognize. But any of those fears were quickly assuaged when I realized that would only happen if I stopped dead in my tracks and didn’t do another things in my life.”*
Product Dose explains the odd product: *Just like people dress up their lapdogs to match themselves, your iPod deserves the same anthropomorphic treatment. These hoodies are my favorite iPod accessories I’ve seen. You can order them for each size iPod and even have some graphics options. It’s getting a little chilly out there, keep your little buddy warm.*